Sports mascots big business
Mascots entertain fans and create serious business opportunities
March 16, 2026
Write key points from this story:
- Mascots now essential for pro teams
- Harvey the Hound lost his tongue
- Gritty earns huge annual salary
- Roughriders hiring new Gainer mascot
- Youppi in Baseball Mascot halls
- Lasorda famously feuded with mascots
Sports fans may consider team mascots to be: a) entertaining; b) annoying; c) hilarious; d) adding to the game experience. Whatever your view, their existence in sports today is no laughing matter. Mascots are big business.
It’s almost mandated that every professional sports team must have a mascot to fire up the fans. Their efforts help to get the “Go Team Go” chants going, to help start the wave around the seating area, to tussle some youngster’s hair so Mom and Dad can get a picture, and in some cases, bang a drum so loudly that some fans go home with a headache.
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